itFactory
Social Listening

Real-time intelligence for brands that need to act fast.

We monitor every conversation about your brand, products and competitors across social media, news and forums — and translate the noise into decisions.

Real-time social listening dashboard
What we deliver

A complete listening operation, not just a dashboard.

From sentiment models to crisis playbooks. We combine specialised tooling, data engineers and brand analysts so your team always knows what to do next.

24/7 brand monitoring

Mentions, hashtags, profiles and keywords tracked across X, Instagram, TikTok, YouTube, LinkedIn, Reddit, news and blogs.

Sentiment & emotion analysis

NLP models trained on your industry to score conversations as positive, negative or neutral — with topic clustering.

Competitor & share of voice

Live benchmarks against your top competitors: volume, sentiment, reach, dominant topics and influencers.

Real-time crisis alerts

Spike detection on volume, sentiment or risk topics. Alerts via Slack, email or SMS with a recommended response.

Custom executive dashboards

Tailored boards for marketing, product and the C-suite. Exportable PDFs for monthly business reviews.

Influencer & community discovery

Identify the people, communities and creators driving conversation around your category.

How it works

From listening to action in four steps.

01Step

Setup & taxonomy

We build your brand, product and competitor queries together with a topic taxonomy that fits your business.

02Step

Data collection

We ingest public conversation 24/7 from social media, news, forums and review platforms.

03Step

Analysis & alerts

Our analysts review what AI cannot. You receive weekly reports and instant alerts for anything urgent.

04Step

Response & strategy

We recommend content, customer-service and product moves based on what the conversation is telling us.

What you get every month

0/7
Continuous monitoring
< 10 min
Crisis alert response
0+
Sources tracked per brand
0%
Analyst-reviewed reports

Built for high-stakes industries

Banking & fintechRetail & e-commercePublic sectorTelecomsHealthcareConsumer brandsEntertainmentTech & SaaS
Social Listening

Find out what people are really saying about your brand.

Book a free 30-minute audit. We will show you a live demo with your brand inside.